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Google Sued By YouTube Rival Over Search Rankings

Video-sharing site Rumble Inc. accused Google in a lawsuit of abusing the power of its search engine and mobile operating system to boost its YouTube video service over rivals, the latest allegation of anticompetitive conduct against the Alphabet Inc. unit.

Toronto-based Rumble, which has become popular among conservative pundits, on Monday filed an antitrust suit in federal court in California arguing that Google is “unfairly rigging its search algorithms” to place YouTube above Rumble in its search results. Rumble said Google’s behavior cost it significant numbers of viewers and advertising dollars.

The lawsuit also argues that Google’s deals to pre-install a YouTube app on mobile devices running Google’s Android operating system have unfairly deprived Rumble of viewers.

“Google, through its search engine, was able to wrongfully divert massive traffic to YouTube, depriving Rumble of the additional traffic, users, uploads, brand awareness and revenue it would have otherwise received,” the lawsuit states.

“We will defend ourselves against these baseless claims,” a Google spokeswoman said.

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