The Nine

Hilaria Baldwin loses brand partnership amid Spanish scandal


The dominoes continue to fall for Hilaria Baldwin.

The 37-year-old has started to lose brand partnerships in the wake of her Spanish heritage scandal — with Page Six exclusively confirming that Cuties Baby Care will no longer be working with the mom of five.

“In response to the inquires we have received, we would like to inform all of our loyal Cuties followers that Hilaria’s partnership with Cuties Baby Care ended at the end of 2020,” the company said in a statement. “We thank Hilaria for the support she provided in 2020 and wish her, and her family, continued health and happiness in the New Year.”

Baldwin also has deals with Spindrift, Mattel, Fisher-Price and Bissell, but the companies didn’t return Page Six’s numerous requests for comment.

Baldwin and husband Alec Baldwin, 62, have been holed up in their Hamptons mansion during the ordeal and are reportedly “very upset” over the scandal. Hilaria claimed for years she was from Spain and spoke with an accent when, in reality, she was born as Hillary Hayward-Thomas and raised in Boston.

Hilaria Baldwin
Hilaria Baldwin
Patrick McMullan via Getty Image

After lengthy explanations in Instagram videos failed to quell the controversy, Hilaria opened up to the New York Times at the end of December and blamed everyone but herself.

“Today we have an opportunity to clarify for people who have been confused — and have been confused in some ways by people misrepresenting me,” she claimed to the Times.

“There is not something I’m doing wrong, and I think there is a difference between hiding and creating a boundary.”

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